How To Copywriting: Set Your Goal & Knowing Your Audience

How To Improve Email Copywriting By Setting Your Goal And Knowing Your Audience

In this blog, I will teach you how to improve your email copywriting skills by setting your goal and knowing your audience.

Email marketing is one of the most effective ways to reach out to your target audience and convert leads into customers. But, to make the most out of email marketing, you need to know what to write about and how to write it in a way that’s compelling for your readers.

By doing this, you will be able to craft a message that speaks directly to your readers, grabs their attention, and converts them into buyers.

What is Email Copywriting?

Email copywriting is the process of creating compelling, persuasive, and well-written email messages that help your business achieve its objectives.

The goal is to hook the reader with a compelling call to action and then provide valuable, actionable information in a way that is easy to understand.

Without knowing your goals and understanding your audience, it is impossible to craft an email that is engaging, persuasive, and effective.

But, once you have a clear understanding of who you’re writing for, and what they want, it’s easy to start crafting your email copy!

Defining Your Personal Goal

Defining Your Personal Goal

Before getting started with writing copy for your emails you first need to set goals and objectives that you wish to achieve.

You must have a clear idea of the message you want to get across to your readers so you can define the structure of how it will be presented in the final outcome.

You want to be clear and concise with your message so that readers will know exactly what they will get once they decide to read what’s inside.

Having these goals in place will allow you to set objectives to complete at each stage of the creation process so you can structure your written content in a simple and easy-to-follow manner.

To have a clear idea of what result you want to achieve you need to write down and take note of these ideas and ask some important questions.

But how do you set the goals you want to achieve with your email copy?

If you are first getting started with email marketing, the best advice would be to take notes and create a list of the ideas and goals you want to create.

You want to understand your audience’s wants and needs as this will help you define your goals.

You want them to know what information you intend to share with them.

This will help you to write and structure your email copy in a more precise way as you can tailor it to those goals while creating a simple-to-follow format to keep readers hooked throughout.

You can use this process to create a template to use again and again.

You can look into doing the following:

⦁ Do some research into how quality emails are structured.

⦁ Download email templates and look into the structures being used.

⦁ Write notes either on paper or create a spreadsheet or list of your goals and what you want to achieve from them.

⦁ What titles and hooks should you use?

What objectives need to be in place to direct your readers to achieve the desired outcome?

Once you have defined your goals and understand what your audience wants you can now create a process of how you want the email to look.

Creating an organized process will help you build a solid structure for your email that will have a consistent flow.

Section your email paragraph

Section your email paragraph (Initial— Middle — End)

Use the Initial section of your email to create an enticing hook to draw readers in further.

The middle section will be the meat and bones of the written content discussing what is on offer and providing the benefits of how it can help your readers.

The end or final section should be used to add subtle reminders of everything that is happening so far while also reminding readers to keep an eye out for future emails around the topic or any offers CTA includes.

What do you want your readers to do once they have read your email?

Each email you send should have an intended purpose.

Use that purpose as the catalyst to help you set the structure of your email into a format that is relatable to what your readers want to see and need help with.

If you want to create hype around an upcoming product launch, then create an introductory email to generate some buzz around the topic.

If you are trying to promote a product then create a format in your email that adds the benefits and incentives of the product and how it can help your readers.

Personalize your email

Add a personal touch by going further by adding or linking to a video or tutorial where you document the process or show them how to use the product step by step.

Point them in the direction where you want them to go.

You want to incentivize your readers to follow the structure you have set in place with your emails.

Knowing And Understanding Your Audience

This will be the most important element of building and scaling any online business.

To build any sort of business online you must have an audience to pitch your ideas and content.

No audience means no business

You cannot sell or promote an item if you have no followers interested in buying it.

The most difficult part of starting an online business is understanding what your audience wants and more importantly what they need from you.

But now the big set of questions to ask are:

⦁ Who is my audience?

⦁ What are they interested in?

⦁ What problems do they have?

⦁ What can I do or provide to help them?

In order to find out the answers to all of those questions, you will need to take the time to do some research into who your potential audience could be.

Look into trending topics in areas you are interested in

Use sites like google trends etc to look for any potential gaps where there is a lack of guidance or information around particular topics.

Use those findings to fuel the drive to create content and services that will appeal to the type of audience you are looking to aim for.

Depending on the content you are creating, use your content creation avenues like YouTube, writing blog posts, forum comments, etc to craft together effective pieces of content that will resonate with a potential audience looking for that information.

Engagement is the key to returning audience

Once you know and understand your audience it will be a lot easier to create engaging pieces of content that will keep them coming back for more.

The same methods should be used when writing emails.

⦁ You can use the traffic from those sources to acquire leads to build your email lists.

⦁ Once you have your audience warmed up you can follow up with them through your emails.

This will allow you to have more direct contact with them while adding a more personal touch so they can learn more about you.

Personalize your content to get their attention

Personalize your content to get their attention

When creating your emails, you need to personalize the contents to immediately capture your audience’s attention.

You firstly want to craft an engaging headline or title to entice your readers to click.

You also need to write emails in a unique way that speaks directly to your readers.

Use their name in your email salutation as this will make the experience more personal as you will be speaking directly to that person.

Utilize emotional trigger points to hook them in that will keep them engaged long enough to read the entire email.

Let them know of the benefits of what is possible if they are willing to let you help them or if they purchase an item you are promoting that will be useful to them.

Test out different methods to get the most engagement.

You can conduct some trial and error involved in this process as it will take time to build an audience and cultivate a following.

You will need to take the time to research what their needs and interests are because you want to attract the right type of potential audience and followers that will be right for you to grow and scale your business long term.

Having a loyal fanbase will ensure trust and engagement to keep readers coming back and opening your emails again and again.

Having an uninterested audience can have a negative impact which can slow down the growth of your business.

So you want to make sure you are only acquiring interested followers.


Copywriting is one of the most important aspects of online marketing. Whether you’re a small business just starting out, or an established business looking to improve your reach and engagement, effective email copywriting is key.

By making sure you have a clear goal in mind and understanding your audience, you’ll be well on your way to writing copy that resonates with your target market!

Do you have any tips on how to improve your email copywriting skills? Share them with us in the comments below!

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