Mar 7, 2022
How to Increase Exposure Of Your Content Marketing
In this blog, I’ll try to understand how to increase the exposure time of your content marketing
Blogging is a great way to increase traffic to your website and to position yourself as an expert in your field. In order to make the most of your blog, give yourself a greater chance of gaining more traffic to your offers and services, you need to figure out ways to increase the exposure time of your content.
You also need to post regularly and make sure that your content is interesting and relevant. By following these tips, you can maximize the exposure of your blog and improve your online presence.
How to Increase Exposure Time of your Content
Adding Videos to your Blog
One of the quickest and easiest ways to do this is by adding videos to the content of your website.
As people are scrolling through and reading your written content, their attention can be drawn to videos, which elaborate more on the subject, that have been placed at key points of the article to help give your viewers a better understanding of the topic.
This small change can increase the amount of time people spend on your website, thus increasing their exposure time to you and your offers. Another idea would be to create longer videos, lasting more than 10 minutes, on your YouTube channel.
This can also help increase the exposure time of your content if the information is relevant to your audience’s needs and interests.
Adding chapters to your videos allows viewers to skip ahead to the part of the video that they find the most appealing. If anyone wants to find out more, you can direct them to your affiliate links in your description.
You can also ask viewers to like the video and subscribe to the channel if you want to grow your online following.
Using YouTube a Video storage platform
YouTube is your best bet in getting more watch time for your content. It is a search engine, and it is the second-largest search engine on the Internet; Google is the largest, and it owns YouTube.
When uploading your videos, make sure that you have added relevant keywords to your titles and descriptions, as well as relevant tags. This helps your content rank higher in the search results and makes it a lot easier for people to find your videos.
Also, if your content topics are evergreen, they will mature on YouTube over time (roughly 3–6 months) to the point where the views begin to increase. This happens once the algorithm has a better understanding of the information in your content.
Creating evergreen content has the potential to generate and gain consistent views over time, for months or even years. It will also help generate more sales over time as more people will be able to find your videos and absorb the information within them if the videos are relevant to what they have been searching for.
Create searchable content as YouTube will start promoting your videos and putting them in front of people who are looking for that specific information.
Other Sources to gain more Exposure to your Content
You can use various avenues to gain more exposure, including:
- Posting on social media (Facebook, Twitter, Instagram, etc.).
- Emailing your mailing list to explain the information behind your latest video and give them a link to view it.
- Replying to comments on your videos and referring people to other similar content on your channel.
- Use the YouTube community tab to ask questions or offer giveaways and incentives to people who watch your videos and leave comments.
There are so many ways to increase your exposure. It depends on how much time and planning you are willing to put into getting your content out to those who want to view it.
As you build your reputation and start gaining more subscribers, YouTube will start to put your videos in front of more people who are wanting to know the information contained within them.
This could be something as simple as uploading a video on how to fix a bike puncture right through to uploading a video on how to build a website from scratch.
Cater your content to your audience’s interests, and you will increase your exposure time.
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